SOHO. 5AM QUEUES. 250+ FREE GRILLZ.

In November 2025, we took over Soho for our first ever pop-up collaboration with Cernucci and London showed up early. With queues forming from 5am, we gave out 250+ free grillz, turning the streets into a full blown moment.

The day was powered by an open bar from Peak Moods, live DJs setting the tone, and an exclusive hoodie released on site only. More than a pop-up, it was a statement: community first, culture led, and unapologetically loud.